General SEO Tips and Hints

1. Conduct In-Depth Keyword Research

Use tools like Google Trends, Ahrefs, or SEMrush to find high-volume, low-competition keywords relevant to your audience. Focus on:
  • Long-tail keywords (e.g., "best running shoes for beginners")
  • User intent (informational, transactional, or navigational searches)

2. Optimise On-Page SEO (Title, Meta, Headers, URL)

Ensure every page is optimised with:
  • A compelling title tag (under 60 characters)
  • A descriptive meta description (under 160 characters)
  • Proper H1, H2, H3 headers with target keywords
  • SEO-friendly URLs (avoid long, complex URLs)
Example:
❌ example.com/p=1234
✅ example.com/product/best-running-shoes


3. Create High-Quality, Valuable Content

Google prioritises content that is helpful, unique, and engaging.
  • Write long-form content (at least 1,500 words for competitive topics)
  • Add images, infographics, and videos to improve engagement
  • Ensure originality (no duplicate or AI-generated spam)
Pro Tip: Answer common questions using an FAQ section to rank in featured snippets.

4. Improve Website Speed & Core Web Vitals

A slow website hurts SEO! Use tools like Google PageSpeed Insights and GTmetrix to check and improve:
  • Image optimisation (compress large images)
  • Minify CSS & JavaScript
  • Enable browser caching & use a CDN

5. Optimise for Mobile & Responsive Design

With over 60% of searches coming from mobile devices, your website must be mobile-friendly.
  • Use Google’s Mobile-Friendly Test
  • Ensure responsive design (works on all screen sizes)
  • Avoid pop-ups that harm user experience

6. Optimise for Local SEO (If Targeting a Specific Region)

If you're targeting local customers, optimize your Google My Business (GMB) profile:
  • Add NAP (Name, Address, Phone) consistently across the web
  • Encourage customer reviews on Google & Trustpilot
  • Use location-based keywords (e.g., "best bakery in Australia")

7. Use Schema Markup (Rich Snippets)

Adding structured data (Schema.org) helps search engines understand your content.
  • Use FAQ schema to get featured in Google search results
  • Add review schema for star ratings in SERPs
  • Implement event schema, product schema, or local business schema if relevant - This is built into WOWProV3

8. Leverage Internal Linking & Site Structure

Internal linking helps search engines crawl your site better and improves user experience.
  • Use descriptive anchor text (e.g., "best SEO tools" instead of "click here")
  • Link to relevant pages within your website
  • Ensure an easy-to-navigate site structure
  • This is built into WOWProV3

9. Monitor & Adjust with SEO Analytics

SEO is an ongoing process! Track your performance with:

Would you like help implementing any of these strategies? Fatgalah does provide SEO services