Why defaulting your Product sorting from Highest to Lowest?

1. Positioning Premium Products as the Standard

By displaying high-ticket items first, customers perceive them as the "norm", making mid-range and lower-priced options seem like a bargain. This psychological pricing strategy, known as price anchoring, makes customers more willing to spend more.

Example: If a $1,500 product is the first they see, a $500 alternative feels much cheaper in comparison.

2. Maximising Revenue & Upselling Opportunities

If customers are presented with premium products first, they are more likely to consider and aspire to buy them rather than defaulting to cheaper alternatives. This increases:
  • Average Order Value (AOV)
  • Profit Margins
  • Upselling & Bundling Opportunities
Example: High-end electronics retailers often showcase flagship models first, nudging buyers toward better features at higher price points.

3. Attracting High-Value Customers

If your business targets customers who prioritize quality over price, high-to-low sorting helps you:
  • Filter out price-sensitive shoppers
  • Cater to buyers looking for premium options
  • Strengthen your brand perception as high-end
Example: Luxury brands like Rolex, Louis Vuitton, or high-end furniture brands use this approach to reinforce exclusivity.

4. Increasing Perceived Value of Lower-Priced Products

Once customers see the most expensive options, mid-tier products feel like a better deal, even if they are still premium-priced.
Example: A $3,000 product appearing first makes a $1,200 product seem “affordable” rather than expensive.

5. Controlling Customer Flow & Decision-Making

If you let customers see lower-priced products first, they may never explore premium options. High-to-low sorting guides their decision-making in a way that benefits your business.
Example: When booking hotels, sites like Expedia or Booking.com often show premium suites first to encourage upgrades.

Potential Downsides & How to Overcome Them

✔ Risk: Budget-conscious shoppers may leave without exploring options.
✔ Solution: Offer a "Sort by Price: Low to High" option for those who prefer it.

✔ Risk: Could deter impulse buyers looking for quick, affordable choices.
✔ Solution: Highlight "Best Value" or "Top Picks" to balance affordability with premium positioning.