GDPR - Adding Facebook Pixel

Steps:

  1.  Log in to Meta Business Suite or Events Manager
  2. Go to Data Sources -> Pixels
  3. Click Add New Pixel (or select an existing Pixel)
  4. Copy the base Pixel code (only example)

<!-- Facebook Pixel Code -->
<script>
  !function(f,b,e,v,n,t,s)
  {if(f.fbq)return;n=f.fbq=function(){n.callMethod?
  n.callMethod.apply(n,arguments):n.queue.push(arguments)};
  if(!f._fbq)f._fbq=n;n.push=n;n.loaded=!0;n.version='2.0';
  n.queue=[];t=b.createElement(e);t.async=!0;
  t.src=v;s=b.getElementsByTagName(e)[0];
  s.parentNode.insertBefore(t,s)}(window, document,'script',
  'https://connect.facebook.net/en_US/fbevents.js');
  fbq('init', '123456789012345'); 
  fbq('track', 'PageView');
</script>
<noscript><img height="1" width="1" style="display:none"
  src="https://www.facebook.com/tr?id=123456789012345&ev=PageView&noscript=1"
/></noscript>

Marketing Section – New Tab

Add a new tab in the Marketing section

Tab name (recommended):

  • Facebook Pixel

Tab Purpose

  • This tab is used to store and manage the Facebook Pixel Marketing code

Section Placement Guidance

  • Marketing Use this if the tag is primarily for marketing
  • Description refer to Wording Guide